Is an Ugly UI the Same as a Bad Product?
How can product marketers work with products that aren’t visually stunning, yet are functional, have an excellent user journey, and — surprisingly — a growing customer base t
From Features to Feelings: How Modern Brands Win Customer Loyalty
In today’s competitive market, creating customer loyalty goes beyond just offering a product with great features. Modern brands are winning over consumers’ hearts by ta
Getting the Most Impactful Case Study: Feeding the Customer What They Say or Using the Opportunity to Get Feedback
Case studies should be more than just a marketing tool—they should be a genuine reflection of customer experiences. Striking a balance between storytelling and truthful impact ma
Understanding the Rise of Dupe Culture & Its Impact on Product Marketing
Dupe culture is reshaping consumer behavior and has a huge impact on product marketing. Brands must decide whether to compete with dupes or stand firm in their value proposition.
Internal Launches: What Are They and Why Are They Important?
By engaging internal teams early, gathering feedback, and refining the approach before external release
Understanding Diplomatic Collaboration as a Product Manager.
At the heart of diplomatic collaboration is the realisation that the job must get done, and as a Product Manager, my role is to ensure that collaboration happens effectively.
The Power of Empathy in Product Marketing: A Two-Way Street.
Product marketers often focus on conveying empathy to customers, but it is equally important to remember that empathy works both ways. Customers are human, and so are the marketers
Why Closed Content Strategies Might Turn Away Potential Customers.
While the intention behind gatekeeping may be to capture valuable leads, it often has the opposite effect and can drive potential customers away.
Mastering Stakeholder Management: A Cornerstone for Product Marketing Success.
For PMMs, stakeholder management extends beyond mere coordination; it fosters relationships and aligns interests across diverse groups.
Harnessing the Power of Community: A Vital Asset for Product Marketers in Today’s Landscape.
In an era marked by digital disruption and heightened customer expectations, community building has emerged as a cornerstone of successful marketing strategies. Today's consumers c