Is an Ugly UI the Same as a Bad Product?
How can product marketers work with products that aren’t visually stunning, yet are functional, have an excellent user journey, and — surprisingly — a growing customer base t
Getting the Most Impactful Case Study: Feeding the Customer What They Say or Using the Opportunity to Get Feedback
Case studies should be more than just a marketing tool—they should be a genuine reflection of customer experiences. Striking a balance between storytelling and truthful impact ma
Understanding the Rise of Dupe Culture & Its Impact on Product Marketing
Dupe culture is reshaping consumer behavior and has a huge impact on product marketing. Brands must decide whether to compete with dupes or stand firm in their value proposition.
Understanding Diplomatic Collaboration as a Product Manager.
At the heart of diplomatic collaboration is the realisation that the job must get done, and as a Product Manager, my role is to ensure that collaboration happens effectively.
The Power of Empathy in Product Marketing: A Two-Way Street.
Product marketers often focus on conveying empathy to customers, but it is equally important to remember that empathy works both ways. Customers are human, and so are the marketers