Getting the Most Impactful Case Study: Feeding the Customer What They Say or Using the Opportunity to Get Feedback
Case studies should be more than just a marketing tool—they should be a genuine reflection of customer experiences. Striking a balance between storytelling and truthful impact ma
Understanding the Rise of Dupe Culture & Its Impact on Product Marketing
Dupe culture is reshaping consumer behavior and has a huge impact on product marketing. Brands must decide whether to compete with dupes or stand firm in their value proposition.
Understanding Diplomatic Collaboration as a Product Manager.
At the heart of diplomatic collaboration is the realisation that the job must get done, and as a Product Manager, my role is to ensure that collaboration happens effectively.
The Power of Empathy in Product Marketing: A Two-Way Street.
Product marketers often focus on conveying empathy to customers, but it is equally important to remember that empathy works both ways. Customers are human, and so are the marketers
Mastering Stakeholder Management: A Cornerstone for Product Marketing Success.
For PMMs, stakeholder management extends beyond mere coordination; it fosters relationships and aligns interests across diverse groups.
Harnessing the Power of Community: A Vital Asset for Product Marketers in Today’s Landscape.
In an era marked by digital disruption and heightened customer expectations, community building has emerged as a cornerstone of successful marketing strategies. Today's consumers c
Agile Product Marketing – Why PMMs Need To Adopt Agile Practices.
Although agile methodologies were originally developed for software development, they offer a flexible and iterative approach that aligns well with the fast-paced, ever-changing na
How to Strategically Announce Your SaaS Product or Feature: The P-Quadrant System.
When planning the announcement of a new SaaS product or feature, understanding the impact level is crucial for choosing the right communication channels.
5-step guide to crafting impactful case studies.
As a #productmarketer, impactful #casestudies are one powerful tool you can use to enable your #sales or #business teams for success. Why are impactful case studies crucial?
Why I Started The African Product Marketing Community (APMC).
In my search for finding a fit for my skills, interest and experience, I got introduced to Product Management