Getting the Most Impactful Case Study: Feeding the Customer What They Say or Using the Opportunity to Get Feedback
Case studies should be more than just a marketing tool—they should be a genuine reflection of customer experiences. Striking a balance between storytelling and truthful impact ma
Understanding the Rise of Dupe Culture & Its Impact on Product Marketing
Dupe culture is reshaping consumer behavior and has a huge impact on product marketing. Brands must decide whether to compete with dupes or stand firm in their value proposition.
Internal Launches: What Are They and Why Are They Important?
By engaging internal teams early, gathering feedback, and refining the approach before external release
Understanding Diplomatic Collaboration as a Product Manager.
At the heart of diplomatic collaboration is the realisation that the job must get done, and as a Product Manager, my role is to ensure that collaboration happens effectively.