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Customer Loyalty is shown through a happy business owner and a happy customer - Product Marketing.
April 15, 2025
PMM Resources
by Ebun Olawole

From Features to Feelings: How Modern Brands Win Customer Loyalty

In today’s competitive market, creating customer loyalty goes beyond just offering a product with great features. Modern brands are winning over consumers’ hearts by ta

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How to increase conversions without resorting to gated content
February 23, 2024
GTM StrategyLead GenerationSaaS Product
by Ebun Olawole

Why Closed Content Strategies Might Turn Away Potential Customers.

While the intention behind gatekeeping may be to capture valuable leads, it often has the opposite effect and can drive potential customers away.

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Recent Posts
  • Is an Ugly UI the Same as a Bad Product?
  • From Features to Feelings: How Modern Brands Win Customer Loyalty
  • Getting the Most Impactful Case Study: Feeding the Customer What They Say or Using the Opportunity to Get Feedback
  • Understanding the Rise of Dupe Culture & Its Impact on Product Marketing
  • Internal Launches: What Are They and Why Are They Important?
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