Agile Product Marketing – Why PMMs Need To Adopt Agile Practices.
Although agile methodologies were originally developed for software development, they offer a flexible and iterative approach that aligns well with the fast-paced, ever-changing na
How to Strategically Announce Your SaaS Product or Feature: The P-Quadrant System.
When planning the announcement of a new SaaS product or feature, understanding the impact level is crucial for choosing the right communication channels.
5-step guide to crafting impactful case studies.
As a #productmarketer, impactful #casestudies are one powerful tool you can use to enable your #sales or #business teams for success. Why are impactful case studies crucial?
Why I Started The African Product Marketing Community (APMC).
In my search for finding a fit for my skills, interest and experience, I got introduced to Product Management