How to Strategically Announce Your SaaS Product or Feature: The P-Quadrant System.
(Witten By) – Bolaji Anifowose
When planning the announcement of a new SaaS product or feature, understanding the impact level is crucial for choosing the right communication channels.
The ‘P’ quadrant system helps clarify this, with P4 representing enhancements or additions that might not be groundbreaking but are still significant enough to merit attention. Here’s how to think about announcing your product or feature based on the P quadrant they fall into:
P1: The Blockbusters:
These are your major product or feature announcements — the ones that redefine your value proposition. Announce these with a mix of high-impact channels: Changelog page, in-app messages, landing page, press coverage, Email, and video.
P2: The Customer Magnets:
These solutions address the specific needs of your existing customers. They may not attract as much outside attention but are crucial for retention. Leverage channels like the Changelog page, in-app messages, a dedicated landing page, press coverage, and Email.
P3: The Gap Fillers
These are the product or feature releases that bring your offering up to industry standards or respond to customer feedback. Channels like the Changelog page and in-app messages are often used.
P4: The Quiet Powerhouses
P4 enhancements may not be revolutionary, but they often improve user experience or system performance. They warrant communication through more subtle, educational channels like the Changelog and help docs page.
No matter which quadrant your product or feature falls into, the announcement should be strategic and thoughtful, aimed at engaging and educating your users.
How do you currently navigate product or feature announcements? Drop your comments below.
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Source (Witten By) – Bolaji Anifowose